“The team at Broadcast2 were simply fantastic to work with. Launching a technically based Australian-first product, it was essential that the messaging was clear and concise. Broadcast 2 worked closely with us right from the start including concept development, script proofing (and there were many of these!), cast selection, production and editing. Dealing with a team that understood new technologies and our target market made the whole exercise enjoyable. Their professional approach to the project meant we were able to work off each other's ideas to produce a piece that not only captured our audience's attention but delivered our key messages. Thanks to everyone at Broadcast2 who put in that extra effort to ensure the project was delivered on-time and in-budget.”
Marketing Manager - Daniel Antonello
Late in 2007, Mio partnered with Suna to trial the new Traffic information system for
To ensure the brief was met entirely, Broadcast2 crew travelled to Melbourne to experience the features of the new system. Whilst there, the crew were able to capture real life examples of what the Traffic technology delivered.
Upon return to Sydney, Broadcast2 entered a studio and produced the presenter elements of the segment, featuring Nicole De Silva from the television show Dangerous, a show that heavily featured sports cars and driving sequences.
Both the studio and in-field aspects were incorporated into the final edit, with cutaways and close up examples illustrating the key points that Mio wished to communicate.
Broadcast2 delivered the final video segment as a DVD for distribution to key retail outlets in Melbourne. Mio also featured the video (as shown here) on their corporate website to further expose their traffic-enabled model to their website visitors.